Retail EPoS

As straightforward and all-encompassing as you wish. Perfect for betting businesses of all sizes, from large chains with multiple shops / agents, to the owner with a single shop. A Bet A consistently leads innovation in the bookmaking industry with products that keep bookmakers at the leading edge of the customer experience.

Engineered using the latest development technologies, A Bet A’s Bet Management System (“BMS”) is fast, flexible, easy to deploy, and provides an unparalleled level of functionality and control over your betting business.
Customisable to any language and any currency, and for all local betting conventions. Operated by bookmakers in over 25 countries.

Our fast and accurate bet acceptance and settlement, with excellent customer service, drives an increase in your operating profit.

Betting Styles

  • Fixed odds betting
  • Pari-Mutuel (Pool or Totalizator) betting
  • Exchange betting
  • Spread betting

Content Options

  • Horse Race and Greyhound Race content from ARC, SIS, PA Sports, Timeform and BTC.
  • Sportsbook content from Sporting Solutions, Bet Radar, BTC, BetByrne and Manny Bernstein.
  • Virtual games content from Highlight Games, Kiron Interactive, Inspired and multiple other suppliers and games.

Bet Marketing Display Platform

Comprehensive bet marketing for your customers, at your (and their) fingertips. Direct your customers’ engagement to specific betting propositions and increase your margins.

Smart Screens

As simple or as extensible as you wish. Smart Screens are engineered using the latest web technologies, Smart Screens are fast, flexible, easy to configure, and provide an unparalleled level of customer engagement. There is no complex implementation; requires just an internet connection and a plugged-in TV. Updates are ‘pushed’ to the screens, eliminating the time lag previously
common in similar systems. No specialised graphics hardware or highly specified
computers are required. Simple implementation using Raspberry Pi’s or Smart TVs. It can also work with legacy hardware. Customers can use their own tablets and ‘phones to select required data, within your shops’ own local area network.