13/11/2014 - A Bet A Launch Smart Screen Solution

Technology supplier A Bet A has unveiled a new betting shop display product that finally removes the discrepancy between the odds shown on the tills and the customer’s screen.

The company’s Smart Screens prevent the sort of latency issues that have plagued the retail industry for years, becoming a major cause of customer dissatisfaction.

Other system benefits include cutting out the need for in-venue graphics control hardware and the need for expensive installation processes by an on-site technicians.

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21/09/2014 - Improving Customer Service

If you listen to the doom-mongers the game is up for Britain’s independent bookmakers.

Not only are they being squeezed by the economy, they’re struggling to compete with the economies of scale the larger chains can offer

Chief among the criticisms levelled at their businesses is a perceived inability to keep up with new technology.

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30/08/2014 - Clicks and Mortar

Despite reports of a successful World Cup, this year has been a tough one for the UK’s big bookmakers.

Not only have their high street shops been hit by an increase in duties on gaming machines, but Point of Consumption Tax is on its way with its knock-on effects for their online operations.

Yet if their lot is not a happy one at present, spare a thought for the Independents battling both the economic climate and economies of scale.

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18/07/2014 - Tote Express Released

A Bet A has finalised a deal to allow Great Britain and Northern Ireland’s bookmakers to bet into the UK Tote pool with their new integration; Tote Express.

The specialist supplier, who service operators in the UK and Ireland as well as 22 global territories, has released new software which will go live later this month.

In doing so, it will allow over 500 regional bookmakers to offer customers betting on popular products including the Tote Scoop6 and Tote Jackpot.

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27/05/2014 - FREE SMS Betting Trial Now Available

Specialist EPOS supplier A Bet A Technology is offer free trials of its SMS betting service following a successful pilot scheme.

A Bet A, who supply operators in the UK and Ireland as well as 22 global territories, have been working on the system with leading rails bookmaker Geoff Banks.

The independent bookie benefitted from an increase in turnover after customers were able to place bets without having to queue up on course during busy periods.

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04/07/2012 - Excellent customer support - a review

Dear Jason,

I am writing to you to pass on our compliments and gratitude to your Technical Support Team members in ABETA...

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What we're saying

Archived News

15/06/2012 - A Bet A is hiring!

We are hiring! Check the careers page for more details

30/03/2012 - Openbet/SiS deal has collapsed

Openbet slip capture customers must now be feeling left high and dry with news that the Openbet/SiS deal has collapsed.

A Bet A can assure all Openbet customers that we will be available to help them migrate to our business where they'll feel welcome and looked after.

26/03/2012 - A Bet A EPOS goes live in a new shop on a quiet Monday!

Share in the excitement as A Bet A EPOS goes live in a new shop on a quiet Monday! Wouldn't you love a betting shop like this with 14 tellers?


Who we Are

A Bet A is a leading supplier of bet management systems in the UK, Ireland, and Worldwide. We supply Retail/EPOS, Call Centre, and Online Bookmaking operations.

A Bet A was the first company to be approved and licensed by the Gambling Commission of Great Britain for the supply of bet management systems.